The company is focussed on becoming a global branded beverages player.
Personal care products maker VVF is looking at diversification into the food business. The Rs 675 crore (Rs 6.75 billion) company is currently eyeing buyouts in India.
During the quarter, Coke rolled out its fruit juice brand Minute Maid in select locations such as Mumbai. It also introduced variants of Schweppes tonic in the city. The brands will be rolled out in other metros shortly.
With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.
Specific pack sizes boost growth in certain categories.
Dairy major Gujarat Co-operative Milk Marketing Federation plans to take a plunge into the flavoured yoghurt business. The product will cater to the youth and health conscious.
With retail story getting bigger by the day, China threat looms large.
With pricing power returning to the fast moving consumer goods sector as consumers begin to upgrade to premium products, most companies have stopped offering freebies and reduced prices.
Market research firm Synovate, part of the Aegis Group Plc, is on the lookout for acquisition opportunities in India.
Samsonite India will be shutting down its manufacturing unit at Nashik over the next three years. Production at the plant, which has a capacity of 10 million units, will be scaled down to 50 per cent by December 2006.
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